BLOG FOR TOP 5 DIDITAL MARKETING TOOLS IN 2024

Latest Tools in 2024 for Digital Marketing

DIGITAL TOOLS IN USE FOR MARKETING CAMPAIGN

1. MailChimp

MailChimp is a social advertising and email marketing tool designed to orchestrate and automate digital marketing campaigns. It is one of the best digital marketing tools you can get to improve your campaigns and track the traffic generated. Moreover, the platform allows multiple integrations with different SaaS companies. The tool is quite efficient for email campaigns, using which you can engage with your audience. MailChimp is a well-renowned name in the world of email marketing. 

The features of MailChimp:

• Creates better content with easy-to-use design tools
• Use Ai-powered assistant for generating custom designs.
• Create personalized emails and get up to 6 times more orders using marketing automation
• Provides tools for getting insights and analytics at one place
• Also, provide a free plan for small marketers.

MailChimp incorporates pre-built, customizable email automation that makes it easy for you to reach the right audience at the right moment. The best part is that you can keep your brand top of mind and delight your customers with happy birthday messages, welcome automation, and order notifications. 

Online retail and e-commerce businesses can significantly benefit from MailChimp, as it can help you drive traffic, increase conversions, and grow sales.

2. Google Analytics

Google Analytics is a powerful digital marketing tool that can help you with numerous marketing decisions. You can easily track your e-commerce business as well as goals that can help keep your company on track. Using the innumerable data insights that Google Analytics provides, it is easy for marketers to understand the directions required to take with the website modifications and changes. All you have to do is install Google Analytics on your site, and you are ready to go. 

The features of Google Analytics: 

• Provides you with information about traffic on your website that is divided by devices, products, pages, and more. 
• Let you create your metrics, dimensions, and dashboard for easy access to data and information. 
• Helps you understand your target audience in a better way. You will get real-time updates about your website’s customers, including the pages they are currently exploring. This can help you make your landing page more engaging by providing the customers with a more intuitive experience. 
• Let you uncover insights about how the business is performing. 
• Let you share the insights with the help of various reporting tools. 
• Let you organize and visualize the data suiting business requirements.

Last but not least, Google Analytics comes with tons of features, functionalities, the ability to create customized reports and dashboard. 

3. Google Ads

Google Ads can work for almost any business; it doesn’t matter whether it is small, medium, or large. While many marketers think that Google Ads is too expensive, it is one of the most powerful digital marketing tools that can help your business reach new heights. 

The features of Google Ads:

• Drive website visits
• Increase the call calls from customers through a click-to-call button
• Increase footfall in your shops

The multiple targeting options allow you to target your customer base based on different factors like age, gender, location, profession, etc. This is something that you will not find in other digital marketing tools. 

Most importantly, you can access Google Agency Account Strategist, where you can learn about the latest features that Google provides. Moreover, access to this means access to some beta testing as well. 

4. Canva Business

If you are in digital marketing, you will understand the need for a quality design tool that can help you create impressive social media posts and other things in marketing. Canva is a prominent design tool that allows you to develop effective marketing campaigns through visual content that can be shared on your blogs, websites, social networks, and other platforms. Visual content is the backbone of any digital marketing campaign. In order to entice the targeted customer base, you need to design compelling posts. 

The features of Canva:

• Canva allows you to edit posts and create graphs or any type and kind. 
• The tool incorporates numerous templates. It boasts a massive library of stock images, photos, designs, icons, and vectors that you can use to create any type of visual content for your marketing campaign. 
• It allows you to choose from a massive collection of designs, such as postcard, brochure, CD cover, wallpaper, book cover, resume, certificate, magazine cover, letterhead, presentation graphic, blog banner, card, poster, flyer, presentation, logo, and social media. 

Its simple drag-and-drop design allows you to create visual pieces according to your campaign. The best part is that you don’t need an experienced designer to create visual content for your digital marketing campaign. It is so simple that anyone with no design background can use it. 

5. Hubspot

Hubspot includes a CRM (customer relationship management) system, a marketing automation tool, and a content management system (CMS) that allows businesses to create, manage, and optimize their website and blog content. Additionally, it provides tools for email marketing, social media management, analytics, and reporting. It also includes a free version and several paid versions with additional features and capabilities.